ANNIVERSARY SALE

UP TO 70% OFF
SHOP NOW

THANK YOU FOR 20 YEARS ♥

Twenty years ago, Grace and Florence were two women in Asheville who couldn't find clothes that felt right anymore. Not too young. Not too old. Just right. Clothes that fit the body you actually have, that feel beautiful on a warm Carolina morning, and that you reach for again and again because they make you feel completely yourself.

So we built the store we wished had always existed.

Two decades later, Grace & Florence Asheville is still choosing every single piece the same way we always have as if we were picking it out for a dear friend. Because honestly, that is exactly what you are to us.

Now, to celebrate 20 years of that friendship, the entire store is part of our limited Anniversary Sale with special prices up to 70% off. Once a piece sells out, it's gone for good, so don't wait too long.

With love,

Grace & Florence ♥

BESTSELLERS

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29

MEN'S BESTSELLERS

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29

20 Years of Helping Other Women

At Grace & Florance, we believe great clothing isn't about age, trends, or size it's about how you feel when you wear it.

For over 20 years, women across the United States have trusted us for pieces that feel flattering, effortless, comfortable, and confidence-boosting in real life.

Featured collection

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29

Featured collection

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29

FREE SHIPPING ACROSS THE U.S.

Free premium shipping on every order across the United States with full tracking included so you always know exactly where your package is.

30-DAY MONEY-BACK GUARANTEE

Shop completely risk-free. If anything doesn't feel right the fit, the fabric, anything at all return it within 30 days for a full refund. No hassle. That is our promise.

CHOSEN FOR COMFORT, MADE TO LAST

Every piece we carry had to pass one simple test before it made it into our store would we choose it for a woman we love? Soft fabrics, flattering fits, and styles you will reach for again and again.